One of the brands I had the opportunity to contribute to their social content was Neutrogena. Focusing on science-backed dermatology, Neutrogena uses facts, research and brand recognition to connect with their target audience. I had the opportunity to work alongside our internal agency’s social media and brand create teams to produce a wide range of content for their social media channels; from static to video content. My role was focused on creating said content with keeping their messaging and brand guidelines in mind; while also prioritising making content that aligned with their community’s lifestyle. For example, we would create videos about skin routines using the Neutrogena Retinol Boost line of products.
