"FastSkips," is a company focused on hiring skips for short or long-term rental through their website. They occasionally describe themselves as the "Uber for skips." The client needed a short explainer video highlighting how to use their services and the associated rules.
Working alongside the lead creative and our in-house copywriter, we developed a script and storyboarded an animatic outlining FastSkips' rules and guidelines.
I was given some artistic control over the video's overall look, while collaborating and refining the style with the creative director. The focus on simple colors and shapes to contrast with realistic objects that would be thrown into the skip. This approach would also complement the limited amount of text being displayed.
After client approval, I designed some assets in Illustrator while also utilizing stock assets. We hired a voice-over artist, and I then animated the explainer video in After Effects. The final video is now featured on their website's FAQ section, helping clients better understand FastSkips' rules and guidelines.