Medical Protection Society (MPS) is a specialized insurance organization dedicated to supporting medical professionals, including doctors and dentists, by providing comprehensive professional protection and guidance. Our agency was commissioned to develop a series of business-to-consumer (B2C) videos for both MPS and Dental Protection, with the primary objective of clearly explaining their services and demonstrating the tangible benefits for medical practitioners.
As a motion designer on the project, my role was critical in translating complex insurance concepts into visually engaging and easily digestible content. I collaborated closely with both the client representatives and our internal graphic design team to ensure the videos met MPS's strategic communication objectives. My primary responsibilities included adapting the storyboards provided by our graphic designers, maintaining strict brand consistency, and ensuring that the core messaging aligned precisely with the client's brief.
The final videos were strategically uploaded to MPS's website, creating an accessible resource for thousands of medical professionals. This digital asset serves multiple purposes: educating potential and existing members, showcasing the comprehensive nature of MPS's services, and providing a transparent overview of the protection and support available to medical practitioners.