Zarbies is a cough syrup brand targeting young families, mainly being based in the United States. We were approached by Zarbies and the Johnson’s group to assist with the UK/Ireland’s social launch of the brand. I had the opportunity to create a wide range of social content that introduced the product to UK audiences.
I collaborated alongside the social media and brand create team as a motion designer to create static carousel and video content using the bee-based branding. Our content needed to effectively communicate Zarbies' unique family friendly approach while adapting to local market preferences and healthcare messaging requirements.
