The Mediaworks team and I created a wide range of social content to showcase Listerine's mouthwash products, focusing on quirky, out-of-the-box content to best represent the brand. The content ranged from static carousels and animated videos posted weekly on Instagram. One such character we used was the Listerine Donkey. While many of the Donkey assets were provided in-house by the Listerine team, I was responsible for creating funny and interesting scenarios for the character. I also had the opportunity to design my own animated character using the Listerine bottle range in various different scenarios.
These videos were posted on Listerine's social media pages, achieving remarkable success with thousands of views and high engagement rates, significantly boosting brand awareness and audience interaction.
